Updating your website for 2022
Happy New Year from us all at WebHD!
Now that the Christmas period is over, it’s time to start thinking about taking down the tinsel from your website and updating it for the new year. The digital world is continuously evolving so you must stay on top of your game. This not only applies to the content on your website but even its design and colour scheme for example.
Start with the basics, take down all things festive and give your website a thorough evaluation. Is your content up to date? Have you updated your stock levels for e-commerce? Is everything you see still relevant? Perhaps you have more detail or new offers to add. Once everything has been updated you can think about looking at your insights and improving your SEO. A great place to start is by conducting a keyword search to find the right words and phrases to target.
Getting back to work after a break can always seem a little daunting but take this as a time to get inspired. Browse your market for new trends and get to know your consumers all over again. Consider what went well last year and what could be an area for improvement this year. You could even look at your competitors’ websites and consider what they’re missing to boost your website. Remember, it’s never a bad time to conduct market research!