The term ‘web design’ can be relatively vague. The reason being that much of web design consists of strategy, including everything from content and text arrangement to visual appearance and design. When all of the different elements of web design come together correctly it creates a website that not only looks visually appealing, but accessible and practical to all visitors & customers too.
How to improve my website
- Have a plan
- Know your business
- Remove stock images and ambiguous terminology
- Include social share and follow buttons
- Implement calls-to-action
- Use the right imagery that works for your audience
- Create a navigation that guides users through your site
- Let your visitors scroll on your homepage
- Don’t be afraid of white space
- Stay mobile friendly
- Focus on SEO
- Never stop testing
- Find and fix 404s
- Create unique offerings
- Create content for your persona
- Make sure images are optimised
- Install plugins to speed up your site