Five Reasons why Social Media will Benefit your Business
There are more than 4.2 billion active social media users across the globe.
It is a fast, cheap, and effective way of reaching a huge chunk of the population. Driving your customers to your website may not be an issue, however, nearly 70% of online shopping baskets are abandoned. These consumers have already discovered, browsed and selected what it is they want from your business however they may need that extra push to make the purchase. Below are five reasons social medial will benefit your business and get your consumer to check out.
Twitter, Facebook, and Instagram are now used by over half the world’s population. Most of these users have discovered new products via these platforms and it has now become the norm for businesses to reach customers using socials. A reason for this is that social media allows people to understand you and your brand on a more personal level. It can allow your business to tell a story and has the ability to humanize your brand, for example by introducing your followers to the people within the company or how exactly your existing customers use and enjoy your products.
This goes hand in hand with establishing your brand and creating a reputation for yourself. It can be the direct source of information on your company and a place where you handle direct complaints or give consumers daily updates to keep your business at the top of their minds.
Consistent posting and advertisements are key ways to bring traffic to your website. Sharing information about updates to your site or blog posts for example, directly onto your stories or posts is a great way to attract readers. All it takes is just one click of a link for them to be hooked and so increasing your social marketing will, in turn, increase your sales.
Word of mouth is extremely important when it comes to customer decisions and partnering with influencers is one of the best ways to draw attention to your brand. Influencers are people with a large and engaging following and studies have shown over 70% of consumers trust them. Using influencers will increase the visibility of your content and in turn increase sales.
You can use your socials for advertising and promotional giveaways, to display exactly what it is you’re selling and in the exact way you want it to come across, known as targeted advertising. If you are displaying well-researched content, then this is an excellent way to grow your audience. Going ‘viral’ is becoming more and more common with the likes of Tik-Tok and Instagram reels especially, and although it’s not easy, it would be impossible without social media. Likes, comments, and shares allow your content to be spread across the internet.
Content ideas can also come from social platforms. For example, ask your audience what it is they want to see from you, and you would then, in turn, give them exactly what they’re asking for. It is also a good place to source user-generated content for example, with a competition or hashtags, the opportunities are endless.
Not only can it help to attract customers in the first place, but it helps you build and maintain customer loyalty and is a great platform for feedback. As well as the fact that social media helps you to engage with customers, it also helps you to find out what your customers are saying about your business. It is possible to see how consumers engage with you through analytics, so you can see what was a hit and what didn’t go down as well, monitoring their behaviour in order to adapt yours. You are able to directly interact with them, and in the same way, they can interact directly with your brand, communication is reciprocal.
The way you respond to your customers can have a huge impact on your company and social media allows you to receive and respond to messages through direct messaging, live chat, tweets, and comments so there is no excuse. Similarly, in a crisis it is a fast and effective way of communicating with your customers, even if the issue is big or small it is probably the best way of updating them in any given situation.
It is always important to keep an eye on the competition, for example, tracking down complaints in the comments section could be an area of expansion for your business and just being aware of their products and promotions, to adapt yours around theirs to win customers. Being on social media allows you to stay informed and educated on your industry through ‘social listening’, it is vital you don’t get left behind and social media is the best way to avoid this.